Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

Buc-ee's is suing yet another small gas station over trademark infringement. It's the latest in a series of suits around ...

On Tuesday, WT Athletics announced the partnership with BrandU, a top creative firm who focuses on collegiate sports design ...

I mean, he is the wood supplier to the literal stars. Three of the four barbecue joints in Texas that received Michelin stars use Chief Firewood: InterStellar BBQ, LeRoy and Lewis, and la Barbecue ...

On Tuesday, WT Athletics announced the partnership with BrandU, a top creative firm who focuses on collegiate sports design and branding, to create a new logo that embodies the spirit, values and ...

The Texas Tech football program added its fourth commitment for the 2026 recruiting class in Krush Johnson, an Amarillo ...

Texas Tech's 20-year stadium naming-rights agreement ... what opportunities may present themselves there." ∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel ...

The home of the Texas Tech football team has undergone a major facelift recently with the opening of the Jones AT&T Stadium south end zone building and the Womble Football Center. A name change ...

TYLER, Texas — The Longhorns are about to play in their biggest game since they competed for the national championship back ...

Buc-ee’s sues Texas gas station for trademark infringement . Buc-ee’s logo involves a Beaver wearing a red hat on a yellow background that’s shaped like a circle. It’s har ...

A Wylie dad turned his living room into the set of a Doritos commercial... And now he could win $1 million. Here's how you ...