The “cute winter boots” trend on TikTok has taken on a much deeper meaning than just fashion advice. It’s become a clever ...

A cyclical trend of interest in the ability to shoot spit from your salivary glands has TikTokers once again asking, “What is ...

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

Whether or not TikTok is banned in the U.S., the saga has broad reaching implications for global business. Three experts ...

TikTok's temporary blackout reveals its complex role: a catalyst for female entrepreneurship yet a double-edged sword ...

TikTok has introduced them to new topics and trends they didn’t know they liked, building a globally connected, engaged ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

Lourdes Duque said her abuelo "brown down into tears after recalling all those memories, and something in my heart shattered.

TikTok users are cleverly using the trend “cute winter boots” to resist against U.S. government policies and censorship. The ...

Thousands of TikTok videos have flooded the app, participating in the ‘unrecognizable makeup’ trend, all set to the viral ‘Lockjaw’ sound.

When TikTok went off the air (to use a very old-fashioned phrase), there was a scramble to find an alternative to its ...

Simple habits such as resisting the snooze button and going on a morning walk can be surprisingly powerful for setting the ...