This year, Paramount will likely air spots for “Mission: Impossible — The Final Reckoning,” which is supposed to mark Tom Cruise’s last hurrah playing a daredevil IMF agent, as well as trailers for “Smurfs” and the Jack Quaid thriller “Novocaine.”

Super Bowl generally translates into big box office. However, there are only three motion picture studios –Disney, Paramount and Universal– who are willing to pony up $7.5M-$8M for a 30-second spot on Fox before an audience,