According to a report from Tom Friend of Sports Business Journal, national NBA viewership is down 5% year-over-year, an improvement from where the league stood before Christmas Day, when it was ...

Rumors of the NBA’s viewership demise have been greatly exaggerated. As the regular season carries on, the NBA has narrowed the gap on its year-over-year viewership decline. According to Jon ...

The television ratings for NBA games in the United States have hit new lows, reports Front Office Sports. Last week's primetime games on TNT and ESPN saw huge viewership declines compared to games ...

Wojnarowski's memorabilia is up for grabs The NBA All-Star Game, once a highly anticipated midseason showcase, has seen a significant drop in viewership and fan engagement in recent years.