In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

We sat down with Good Good's CEO to see how the YouTube stars are hoping to make name for themselves on golf's biggest stage.

Ahead of an NBC Sports made-for-TV event, Good Good Golf announced it expanded its partnership with the network and scooped ...

Good Good Golf continues to grow and expand its partnership with the PGA Tour, and is getting a piece of the TGL action as ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Welcome to TGL play! The new golf league created by Tiger Woods and Rory McIlroy got underway Tuesday night from its brand new interactive facility in Palm Beach Gardens. The three-month inaugural ...

Detroit’s PGA Tour stop has rebranded as the Rocket Classic. The event used to be known as the Rocket Mortgage Classic.

DETROIT – Detroit’s PGA Tour event has a new name. Now heading into its seventh year, The Rocket Mortgage Classic has been rebranded as the Rocket Classic. The event featuring some of the top golfers ...

WATCH:American Express golf tournament LIVE in US on Fubo (free trial) Here is everything you need to know about Sony Open golf including TV and streaming options for each day of the tournament.

Greg Norman is out as CEO of LIV Golf. Who is Scott O'Neil, the man now overseeing the vagabond golf league? The biggest task facing O'Neil is ensuring those players and the others in LIV Golf can ...

After his contract ended and rumors swirled that LIV Golf was moving on, Greg Norman is no longer the CEO of the rebel circuit. He has been replaced by Scott O'Neil, the former CEO of Harris ...

Following a 2-under 70 in the opening round of the 2025 Dubai Desert Classic, Rory McIlroy addressed the announcement that Scott O'Neil had been appointed LIV Golf CEO. Having previously butted ...