What initially seemed to be an announcement about an ice tea being discontinued wound up an early April Fool's Day prank.

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

With the popular social media app once again at risk of going dark, there are best practices pharma brands can use on other ...

In 2025, businesses must adapt to a rapidly changing landscape to stay competitive. With advancements in technology, shifting ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

MMA MENA's Melis Ertem explains why the responsibility to uphold authenticity and trust falls to brands and influencers ...

The Day the Earth Blew Up” is a new film featuring Daffy Duck, Porky Pig and the traditionally sidelined Petunia Pig, and it ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to ...

Instagram has evolved far beyond a photo-sharing app. Today, it’s a multi-billion-dollar ecosystem where influencers, brands, ...