What initially seemed to be an announcement about an ice tea being discontinued wound up an early April Fool's Day prank.

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

The fundamental principles of consumerism remain unchanged - people seek connection, affirmation, and belonging ...

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social ...

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

As the greatest social platform in the world, Facebook has come from being a small Harvard-based site for social networking.

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...