Marketing Week24m
This year’s ad can be a three-year investment – ask Glenmorangie
Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...
Buying less but better, and why whisky’s no longer an ‘old man’s drink’
Jonas Tahlin, president of spirits brands LVMH Moët Hennessy, is thinking about the adage of buying less, but better.