Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Isha Ambani and Mukesh Ambani led Reliance Retail has successfully relaunched Shein in India, nearly five years after the fast-fashion giant’s app was banned in the country amid escalating diplomatic tensions between India and its neighbour,

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein, the Chinese fast-fashion company, has returned to India nearly five years after a ban, partnering with Mukesh Ambani's Reliance Retail, highlighting India's adoption of a market-for-technology approach similar to China's.

Isha Ambani-led Reliance Retail has launched a separate app for Shein, which was launched by the Mukesh Ambani-led company on Saturday morning.

Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, nearly five years after its app was banned due to strained relations between India and China.

Shein returns to India with a new app and partnership with Reliance Retail. Learn about the localized manufacturing model and data security measures.

Shein India app, launched by Reliance Retail's subsidiary Nextgen Fast Fashion, partners with Indian MSMEs to manufacture and sell products locally and globally. The platform, developed and hosted in India,

Shein was among several Chinese apps banned by the Indian government in 2020 due to concerns over data security and national interest.

Reliance Retail, headed by billionaire Mukesh Ambani, has brought back Chinese fashion giant Shein to India with the launch of the Shein India Fast Fashion app. This move marks Shein's return after it