One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime show is one of the most exciting performances of the yea

Part of the excitement of a live show like the NFL Halftime Show is that we don't know what will happen until it does, like Usher's 2024 surprise guests or Rihanna's pregnancy announcement. But Kendrick's fight comes in the middle of an ongoing rap beef between him and rival Drake.

Kendrick Lamar is upping the ante when it comes to the Super Bowl. He has partnered with Willy Chavarria for merch in honor of the game.