Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Novak Djokovic left Melbourne without a chance to fight for his 11th Australian Open trophy. However, the 24-time Major ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...