Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Friday, February 7, 2025 Photo credit: On Roger Federer has ruled the tennis world with grace and class. When it comes to the ...

The best rookies in sports history, from "Big Three" to "Big Two," dispatch from Paris, "The Diff," photo finish, and more.

Top seed Sinner would become the 11th man to go back-to-back in the professional era, joining the likes of Roger Federer (2006-07, 2017-18) and Andre Agassi (2000-01). Having won the U.S. Open ...

“But because Roger Federer was my idol, I really wanted to catch him before he retired. It’s true, I have never really disclosed that before but I know was in a tricky phase situation where ...

The dominance of Roger Federer, Rafael Nadal and Novak Djokovic (the "Big Three"), born in the 1980s, created an era of unprecedented greatness, amassing over 60 Grand Slam titles combined.

“The writer’s role is to be a menacer of the public’s conscience. He must have a position, a point of view. He must see the arts as a vehicle of social criticism and he must focus on the issues of his ...

Sen. Roger Wicker (R-MS) was enthusiastic for Pete Hegseth’s confirmation vote for secretary of defense, expressing how important it is for Hegseth to be confirmed given the “dangerous ...