Despite a slight increase in sentiment regarding the general economic situation, GfK’s Consumer Confidence Barometer shows negligible improvement.

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...

With the level of marketing team restructures at a three-year high, can revamps be seen as a positive form of redeployment ...

The financial services firm wants to “empower” its audience by rejecting the “formulaic” approach brands often adopt when ...

AI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK marketers, says LinkedIn.

Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.

Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s ...

UK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about ...

Has Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.