Marketing Week5h
SunLife on putting ‘everyday confidence’ at the heart of its brand modernisation
The financial services firm wants to “empower” its audience by rejecting the “formulaic” approach brands often adopt when ...
Marketing Week12h
Nearly half of UK ‘concerned’ about women’s portrayal in ads
Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new ...
Marketing Week12h
Confidence in longevity of CMO role up from 2020, study finds
Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.
Marketing Week22h
‘Provocative and fun’: Renault on EVs, education and defining its brand
UK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about ...
Marketing Week22h
The Week in Tech: Samsung in ‘do or die’ situation and Google’s record acquisition
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week19h
Nurofen on ‘redefining’ its role as a category leader
Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s ...
Marketing Week23h
Marketing team restructures at three-year high
Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.