The financial services firm wants to “empower” its audience by rejecting the “formulaic” approach brands often adopt when ...

Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.

Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.

Has Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and ...

With the majority of marketers having to do more with less, how can teams best prepare themselves for this new reality while ...

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja ...

Exclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue ...

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of ...