Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social ...

As it looks to expand internationally, Next is increasing its focus on measuring marketing incrementally and is considering ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

A “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

Recognised as one of Marketing Week’s Future Marketing Leaders in 2024, Bomo is a passionate storyteller and marketing ...

Marketers are being asked to do more with less. At the same time, demonstrating marketing’s impact is getting increasingly hard. Only 40% of senior marketers decision-makers believe their ...

Marketing needs its Ferris Bueller moment, and that can start by simply spending a bit more of our time with the people, the ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers discuss how teams, individuals and leaders can bridge skills gaps in the latest episode of Marketing Week’s ...

AI agents will be transformative in how consumers engage with marketing - but too many marketers are being slow to react.