LEGO is looking to widen its appeal and stay “super relevant” in the digital age by making its own video games and adding collaborations that would target the older end of the kids’ market.

Orange, the French multinational telco, and Marcel Paris’ WoMen’s Football was the most creatively celebrated campaign of 2024, while Publicis Conseil Paris and Rethink Toronto led the agency rankings ...

Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

The world’s best companies and campaigns for media, according to the WARC Media 100. This year’s Media 100 rankings underlined the power of distinctive assets to create a recognizable ‘through line’ ...

We’ve all heard of Millennials and Gen Z. But have you come across kidults yet? For those not in the know, the term refers to adults who have a strong interest in toys, games, and entertainment that ...

Nosotras Women Connecting, an NGO promoting women's rights in Costa Rica, convinced congressmembers to pass a menstrual justice bill using public media and PR stunts, social media, and a WhatsApp ...

Why is this work relevant for Creative Strategy? Sharing pictures of children without their consent has always been a moral grey area –the rise of AI turned it into a pressing danger. As a carrier ...

Yumoş, Tukey’s iconic fabric softener brand since the 80s lost its resonance and changed its brand strategy in 2020. Based on the target audience needs from the category, Yumoş turned itself into a ...

Anzen Health, a medical technology brand, launched the 855-HOW-TO-QUIT helpline to support individuals struggling with opioid addiction in the United States by providing immediate assistance when they ...

Personal care brand Dove and sportswear brand Nike launched the Body Confident Sport program to combat the low body confidence that causes 45% of girls to drop out of sports, aiming to empower them ...

BMW, the automotive brand, launched its electric vehicle (EV) range in the UAE by creatively utilising Google Maps to enhance visibility and drive test drives without traditional advertising costs.