With Super Bowl LIX in New Orleans this week, dozens of the biggest brands are descending upon the city, and they're all ready to throw some pretty epic parties. Why it matters: You can attend many of them for free.

As the Super Bowl's unofficial corporate party scene has grown to epic proportions, host cities like New Orleans look to benefit their local businesses and brands

The sports world will focus on New Orleans for the Super Bowl on February 9. But this town, supremely experienced in throwing a party, has more in store than football.

Chris Stapleton brings his blend of country, classic rock and soul to the iconic New Orleans music venue the Fillmore on Thursday. Singer Post Malone, who performed "America the Beautiful" at last year's Super Bowl in Las Vegas, will take the Fillmore stage one night later.

Opening Night: On the Monday before the big game, the public can hit Opening Night at the Superdome at 5 p.m. for $20 a person. The event includes New Orleans-themed entertainment and a chance to see both teams and coaches in their sole public appearance before the game.

BECAUSE ALSO IN TOWN, THE COVETED LOMBARDI TROPHY WELCOMED IN AND UNIQUELY NEW ORLEANS FASHION WITH A SECOND LINE TO JACKSON SQUARE. WDSU REPORTER JASMINE FRANKLIN IS PICKING UP OUR LIVE TEAM COVERAGE RIGHT NOW WITH A LOOK AT ALL OF THAT EXCITEMENT AS WE REALLY COUNT DOWN TO KICKOFF.

Super Bowl LIX festivities are in full swing in New Orleans ahead of the big game on Feb. 9. Why it matters: Follow us this week for updates as we party hop and go to the official NFL events. The big picture: The Kansas City Chiefs face the Philadelphia Eagles at the Caesars Superdome in New Orleans.

With just over a week until Super Bowl LIX kicks off at the Caesars Superdome, New Orleans is in full preparation mode. MORE: Super Bowl LIX events in New Orleans: Your Ultimate Guide City leaders and event organizers are working around the clock to ensure everything is in place for fans,