"The season is going to end soon and hopefully people will be along for the ride," the director and executive producer said.

Longtime Apple content chief Eddy Cue told a SXSW crowd on Sunday that Apple TV+ doesn’t make as many TV shows and movies as its competitors for the same reason that the tech giant doesn’t make as many hardware products as some competitors.

At a panel discussion during SXSW in Austin, Texas, on Sunday, Ben Stiller and Eddy Cue, Apple’s Senior Vice President of Services, shared insights about their collaboration on the hit show Severance.