Apple products are known for their fabulous industrial design, but their packaging is a less-discussed aesthetic highlight.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

One important addition to the 16e is FaceID, used to unlock the phone as well as for security in apps and for payment. The iPhone SE was the last handset to still use Touch ID, which scans your ...

Apple’s announcement of a new Mac Studio for 2025 took a lot of people by surprise. While many of us had assumed (correctly) ...

The switch to a monochromatic design was a bold move but proved successful: the black logo became synonymous ... The design features a simple, monochrome apple with a bitten apple sitting elegantly on ...

That leads to our inability to remember whether the bite mark and tilt of the leaf on the Apple logo is on the left or ... Fast Company’s Innovation by Design Awards is Friday, March 21, at ...

The logo's simplicity and its unintentional tech pun have contributed to its enduring appeal, emphasizing the importance of memorable, clear design. Agencies Rob Janoff, designer of the Apple logo, ...