Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour has signed a future college ...

South Carolina basketball signee Eli Ellis won’t arrive in Columbia until this summer, but the dynamic scoring guard is ...

One NIL educator said high-profile endorsement deals for stars like Queen can be worth “six figures, and sometimes a lot more.” ...

Dee Kantner and Violet Palmer, the NBA's first female officials, weren’t just making the right calls on the floor – they were ...