Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

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