Monster made a few sizable acquisitions over the past 10 years, namely the $690 million purchase of major flavor supplier American Fruits & Flavors (AFF) in 2016, the $330 million deal buying ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Feelings are especially strong across the Nordic region — and very possibly strongest in Denmark, given Trump's threats to ...

New York (CNN) — PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...