With advancements in LLMs across industries, Booth faculty are key figures leading broader application of language models. We ...

But is this really the way forward if we want to create interactions that drive results? Human-to-human marketing (H2H) is the best way to stand out in the competitive market today. Modern marketing ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

Anonymous image hosting can be important when wanting to upload content that might be sensitive or controversial, especially if you're a journalist or a whistleblower looking to expose something ...

Nintendo has finally revealed its new console, Nintendo Switch 2, and we’ve published the first images in a gallery below. In a Nintendo Switch 2 reveal video published on Thursday, the platform ...

But a new study hints that maybe we aren’t so special. A million years ago, researchers have found, an extinct species of human relatives known as Homo erectus thrived in a harsh desert ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study ...

Another day, another big Samsung Galaxy S25 leak – this time a couple of adverts / marketing images have appeared online showing the entire family of flagship phones in even more detail.

AI image generation has come a long way in a few short years. The first version of Midjourney came out in February 2022. It could barely create a realistic-looking human. Now, almost three years ...

"They had been there for an extended period of time," police said. Human remains that had been decomposing “for an extended period of time” have been discovered just off of a public hiking ...

When Homo sapiens appeared some 300,000 years ago, at least six other human species already shared the planet. Here, in the studio of paleoartist John Gurche, are model representations of those ...