It is expected that the segment of beauty products will witness a rise of $34 billion by 2028. India’s rising purchasing power and trend of online shopping will witness a boom in the sector and it is ...
From wispy length to bold volume, discover the mascaras and wands that will take your lashes to the next level – no falsies ...
Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.
The UCB and Funny or Die alum brings her LOL comedy style to new campaigns for Maybelline and SNL and NC Lottery.
By responsibly engaging with BLK IP, brands can demonstrate a genuine commitment to ethics and sustainability.
Doechii’s intricate braids from the 2025 Grammys were among our favorites of the night. Stylist Malcolm Marquez used products ...
Fair as President of the Consumer Products Division (CPD) for the North America Zone, effective immediately. In her new role, ...
Celebrity makeup artist James Kaliardos and celebrity hairstylist Bob Recine reveal how they created Miley Cyrus’s ...
Celebrity makeup artist James Kaliardos and celebrity hairstylist Bob Recine reveal how they created Miley Cyrus’s ...
The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.
Our Open Connect network of digital screens positioned strategically across key UK cities helped global brands, including ...
Forget subtle, Wavemaker is taking the saying ‘go big or go home’ literally, in Maybelline Australia and New Zealand’s latest ...