Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

Anugrah Madison, unit of Madison World, have set a new benchmark in experiential marketing with its innovative and impactful ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to ...

UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.

UM, a global media agency network of IPG Mediabrands, has launched its new ‘Full Colour Media’ proposition and philosophy.

Artificial Intelligence (AI) is set to redefine how businesses interact with consumers in 2025, particularly in social media ...