Alex Ovechkin’s pursuit of Wayne Gretzky’s NHL goals-scoring record has opened up business opportunities for the Washington Capitals and the NHL.

The Washington Capitals will make sure there is a local feel when Alex Ovechkin breaks the NHL's all-time goals record.

Washington Capitals left winger Alex Ovechkin is on the verge of history. Ovie stands just nine goals shy of Wayne Gretzky’s career goals record, and naturally, the NHL wants as many eyeballs as possible on the chase for No.