Amazon’s smart speakers have been called Echo since the first one launched in 2014. Every subsequent smart speaker and display the company has sold has been branded Echo, with Alexa as the name of the onboard voice assistant. We’re running an experiment to better understand product discovery, but that doesn’t mean anything is going to change.”

Amazon is experimenting with a different Echo name, and it's one that's so perfect I wish they'd just do it today.

Everything you say to your Echo device will be sent to Amazon to improve Alexa+, the tech giant’s new subscription-based assistant.