The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

The Big Ten announced Monday the official names for its two football divisions – which were created to accommodate the addition of Nebraska to the conference next year – as well as a series of new ...