HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...

The transfer portal for all college basketball players will open this month, but certain players are allowed to enter early ...

By the time you read this article, we will have crowned our 2025 College Football Playoff champion. If you watched even a ...

The NCAA’s rules on Name, Image, and Likeness (NIL), player transfers, and eligibility are under intense scrutiny after a key ...

Republicans want to regulate college athletics, but Maryland Rep. Jamie Raskin and other Democrats worry the NCAA would roll ...

The student-athletes apart of Team Fifth Third will be featured in social media videos highlighting their athletic careers, ...

Despite earning billions annually, college athletic departments blame players for "unsustainable" environment but they've ...

Louisville swim coach Arthur Albiero spoke at a Congressional hearing on “Antitrust Law and the NCAA" Tuesday about ...

In the 12th congressional hearing on name, image and likeness (NIL), it took less than two minutes Tuesday for Rep. Gus M. Bilirakis (R-Florida) to call college sports “the Wild West,” then ...

NIL deals give student-athletes the opportunity to profit from their own brand through business ventures, partnerships, sponsorships and endorsement deals.

Texas Longhorn Tre Johnson, an excellent shooting guard from Dallas, quickly rose through the ranks of high school basketball and is now known as one of the country’s top prospects for the 2024 class.