Content marketing has become a cornerstone of successful business strategies. However, with so much competition, standing out requires more than just creating great content—it demands a strategic ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to Campaign. A deep dive with Nielsen into changing viewing behaviors ...

ENVIRONMENT: A forward-thinking company committed to revolutionizing the insurance industry with innovative, customer-focused solutions is based in the scenic city of George. They are seeking a ...

The struggle with traditional lead qualification is real. Manual processes are time-draining, and unqualified leads bleed ...

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

Discover what CRM reports are, their benefits, key features, and how they help businesses analyze customer data, sales, and ...

Learn how to create product clarity with simple communication tactics that enhance your sales. Learn strategies to engage ...

We tend to visualize the B2B marketing funnel as a neat ... its goals of increasing brand awareness and salience. Key metrics include: Reach: The total number of unique users who saw your content.