Buc-ee's is accusing a North Texas-based gas station company of using a similar logo. Costco won't join DEI backlash. Why ...

Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

Buc-ee's is suing yet another small gas station over trademark infringement. It's the latest in a series of suits around ...

On Tuesday, WT Athletics announced the partnership with BrandU, a top creative firm who focuses on collegiate sports design ...

I mean, he is the wood supplier to the literal stars. Three of the four barbecue joints in Texas that received Michelin stars use Chief Firewood: InterStellar BBQ, LeRoy and Lewis, and la Barbecue ...

Fresh off a comeback victory vs. Colorado, Coach Katrina Merriweather's Bearcats are in Tucscon against Arizona Wednesday ...

On Tuesday, WT Athletics announced the partnership with BrandU, a top creative firm who focuses on collegiate sports design and branding, to create a new logo that embodies the spirit, values and ...

The Texas Tech football program added its fourth commitment for the 2026 recruiting class in Krush Johnson, an Amarillo ...

A Wylie dad turned his living room into the set of a Doritos commercial... And now he could win $1 million. Here's how you ...

Texas Tech's 20-year stadium naming-rights agreement ... what opportunities may present themselves there." ∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel ...

The home of the Texas Tech football team has undergone a major facelift recently with the opening of the Jones AT&T Stadium south end zone building and the Womble Football Center. A name change ...