Ahead of an NBC Sports made-for-TV event, Good Good Golf announced it expanded its partnership with the network and scooped ...

In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Women’s professional golf has reached another milestone with the launch of the Infinity Women’s Golf Tour (IWGT), an innovative initiative dedicated to empowering female athletes and elevating ...

We sat down with Good Good's CEO to see how the YouTube stars are hoping to make name for themselves on golf's biggest stage.

In a statement reported by CNBC, TaylorMade officials said, “We feel very confident in our trademarks and logos.” When Woods launched his new golf apparel line last May, he explained the ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Good Good Golf continues to grow and expand its partnership with the PGA Tour, and is getting a piece of the TGL action as ...

LIV Golf has named Scott O’Neil as its new CEO, replacing Greg Norman, who has held the position for the Saudi-backed league since its inception in 2021. O’Neil will drive the strategic vision ...

LIV Golf was in a position of power one year ago as it prepared for another season. Fresh off the signing of the PGA Tour's Jon Rahm and fellow European star Tyrrell Hatton, the league backed by ...

Walmart's first logo update in 17 years is garnering significant online attention, though it may not be the kind the retail giant anticipated. The redesign, which the company describes as a ...

Puma filed a notice against Woods’s brand, claiming “consumer confusion is likely between the Challenged Marks and the Leaping Cat logo.” Officials for Puma (left) claim Tiger Woods's Sun ...

TGL, a new tech-infused golf league founded by Tiger Woods and Rory McIlroy, teed off its inaugural season on Tuesday following more than a year delay. The Bay Golf Club, comprised of Ludvig ...