The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

And the latest move in the beverage space is by Celsius, the energy drink company which makes the highly popular alternative ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

Pepsi stirred the fizz fight with a cheeky ambush—its ‘Anytime is Pepsi Time’ print ad playfully dunking on Coca-Cola’s ‘Half ...

With its latest advertisement and pricing, Pepsi has launched the latest Cola War against rival Coca-Cola. Timed with the Champions Trophy semifinal match between India and Australia, it coincided ...

Carbonated beverage behemoths Coca-Cola (KO) and PepsiCo (PEP) have been battling for worldwide soda supremacy for over a century. While much ...

After Coca-Cola launched its 'Halftime' campaign for the ICC Champions Trophy, Pepsi fired back with a witty response. The ...

Prominent beverage corporations, such as PepsiCo, Parle Agro, Bisleri, and Coca-Cola, are investigating legal alternatives to ...

Beverages in India bear an excessive tax burden in global comparison. Easing it would push informal players back, boost the ...