Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Isha Ambani and Mukesh Ambani led Reliance Retail has successfully relaunched Shein in India, nearly five years after the fast-fashion giant’s app was banned in the country amid escalating diplomatic tensions between India and its neighbour,

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Shein, the Chinese fast-fashion company, has returned to India nearly five years after a ban, partnering with Mukesh Ambani's Reliance Retail, highlighting India's adoption of a market-for-technology approach similar to China's.

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in the country under a licensing deal. The app was banned in 2020 by the govern

Isha Ambani-led Reliance Retail has launched a separate app for Shein, which was launched by the Mukesh Ambani-led company on Saturday morning.

Shein, the Chinese fast-fashion retailer, has reentered the Indian market through a collaboration with Reliance Retail, nearly five years after its app was banned due to strained relations between India and China.

Indian billionaire Mukesh Ambani’s company has relaunched Chinese fast fashionwear Shein in India, almost five years after it was banned by the Narendra Modi government. Reliance Retail launched the app over the weekend, Reuters reported, citing a person with direct knowledge of Reliance's launch plans.

Shein returns to India with a new app and partnership with Reliance Retail. Learn about the localized manufacturing model and data security measures.

Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced locally.

Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.