The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

Animation is the one screen medium that allows an artist to unlock the most potential out of the story they want to tell, ...

Nielsen notes that the rise for YouTube was ... It claimed 8.3 percent of U.S. TV use, edging ahead of Netflix and Paramount (8.2 percent each and both down a little from January).

Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.

In February YouTube gained two share points over January to capture 11.6% of time spent watching TV across the month. This ...

Two months after launch, Watson is getting more cases. CBS has renewed the Morris Chestnut-fronted drama series for a second ...

A lean, mean procedural can be the right medicine for streaming. HBO and Max chief Casey Bloys explains why he took a chance ...