While Paramount Global may be in a state of limbo as the media firm prepares for sweeping changes under new ownership, recent ...
one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global ...
Companies like Nielsen are trying to rapidly adapt to provide an accurate ... the federally funded broadcaster’s independence is increasingly being tested. Paramount: The parent company of BET, ...
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