Shein, originally founded in China in 2012 and later based in Singapore, is known for offering affordable Western-style clothing. In 2020, its app was banned in India along with other Chinese apps, including TikTok, due to security concerns following a border dispute between India and China.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in the country under a licensing deal. The app was banned in 2020 by the govern

Shein returns to India under Reliance Retail. Renwed focus on local supply chain and compliance with data privacy laws.

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced locally.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.