Many Gen Zs struggle to find real connections. Dating apps can be a great place to start, and there are lots of success stories out there. But online dating can also be overwhelming and feel empty. To ...

Luxury and premium brands are always confronted by the challenge of growth. Growth into new geographical markets, new product lines, or new consumer segments. However, pitfalls in the choice of the ...

Cookie-based audience targeting often created the illusion of “personalized advertising.” But now that consumer privacy has become a key industry priority, third-party IDs, gleaned from invasive tech ...

The advertising industry thrives on precision. The right message, delivered at the right time, to the right audience, can transform campaigns into cultural phenomena and ROI into record-breaking ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Customer experience remains a key differentiator in today’s competitive marketplace. However, it can only be achieved by truly understanding customer needs—a challenge many companies continue to face.

Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” When you’re responsible for chunky budgets, pitching work internally ...

There’s been a lot of chatter in the marketing world recently about the positive correlation between brands that take the time to truly understand their customers’ needs, desires and aspirations and ...

Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...

Each year, the media industry orbits around key cultural milestones, from big moments in international sport or pop culture, to annual days which mark social and cultural moments, such as Valentine’s ...

The stage seemed set: Super Bowl LIX was going to go down in history as ‘the AI Super Bowl.’ Except, it didn’t quite work out that way. Many of us in the advertising and media world had speculated ...

Weather shapes consumer behavior in unexpected ways. A sunny weekend might spur demand for outdoor gear, while a snowstorm forecast sends shoppers scrambling for winter essentials. But here’s an often ...