The financial services firm wants to “empower” its audience by rejecting the “formulaic” approach brands often adopt when ...

Over half of women are concerned about the idealised body images of women in ads, versus 33% of men, according to new ...

Just 10% of global marketers believe the CMO role won’t exist in a decade, down on 19% five years ago, according to WFA data.

Nurofen has moved away from efficacy-focused product advertising in favour of emotional storytelling about women’s ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

UK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about ...

Over half of marketing teams have restructured over the past 12 months, rising to almost 70% within large businesses.

Has Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and ...

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja ...

With donations stabilising rather than increasing, charities are tapping into the power of the rebrand to modernise and stay relevant.

The fact that progress on closing marketing’s socio-economic pay gap has stalled comes as no surprise to Social Mobility Foundation CEO, Sarah Atkinson. Marketing Week’s exclusive 2025 Career & Salary ...

Corona Island, a private destination off the coast of Colombia, is now available for visitors to book, bringing to life the beer brand’s “natural” ethos.