Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how ...

First tasked with refreshing the brand strategy for O2 upon joining in September 2024, director of brand & marketing at ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Three has moved from a “social-centric approach”, where two-thirds of its media budget was allocated to channels like social ...

As it looks to expand internationally, Next is increasing its focus on measuring marketing incrementally and is considering ...

Recognised as one of Marketing Week’s Future Marketing Leaders in 2024, Bomo is a passionate storyteller and marketing ...

Kate is an enterprising, and commercial marketer with over 20 years experience in leading marketing teams within media and ...

Marketers are being asked to do more with less. At the same time, demonstrating marketing’s impact is getting increasingly hard. Only 40% of senior marketers decision-makers believe their ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

A “belief in data” and desire to push boundaries is informing Tesco group customer director Becky Brock’s vision for the ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Marketers discuss how teams, individuals and leaders can bridge skills gaps in the latest episode of Marketing Week’s ...