With Super Bowl LIX in New Orleans this week, dozens of the biggest brands are descending upon the city, and they're all ready to throw some pretty epic parties. Why it matters: You can attend many of them for free.

As the Super Bowl's unofficial corporate party scene has grown to epic proportions, host cities like New Orleans look to benefit their local businesses and brands

The sports world will focus on New Orleans for the Super Bowl on February 9. But this town, supremely experienced in throwing a party, has more in store than football.