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Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, …
Articles Archive - Marketing.ie
Feb 8, 2024 · Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at …
Marketing Archives - Marketing.ie
Britvic acquired by Carlsberg - Danish brewer Carlsberg group has acquired Irish soft... More →; P&G's John Fix for Radiocentre talk - Radiocentre Ireland's first webinar of 2025 will explain...
Report points to what makes brands distinctive - Marketing.ie
A new study by the Distinctive BAT research agency highlights the key factors that drive distinctiveness in brands. Since the release of Byron Sharp’s How Brands Grow and the …
Marketer of the Year call for entries - Marketing.ie
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have …
Marketer of the Year finalists announced - Marketing.ie
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), …
Repak ads come clean on how to recycle - Marketing.ie
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that …
Marketer of the Year finalists named - Marketing.ie
The finalists for this year’s Marketer of the Year have been announced. The three candidates in line for Ireland’s top marketing award are Aileesh Carew, director of sales and marketing for …
Marketing Society shares research awards shortlist
The Marketing Society of Ireland has announced the shortlist for the 14th annual Marketing Society Research Excellence Awards. The line-up is again made up of entries across eight …